|Full Address||Malaysia, Selangor, DPulze, Persiaran Multimedia, Cyberjaya|
In 2009 Boost Juice Bars™ came to Malaysia under the leadership of Dr Soraya Ismail and Nick Tiernan. They are the Malaysian and Singaporean Master Franchise Owners. Together, they bring to the business over 25 years of international business experience in retail and customer relationship management consultancy where they have successfully managed and delivered new business change on a multi-million dollar scale, across a range of industries in the US, UK, Europe, Australia, Japan, Indonesia and Singapore.
Nick and Soraya became fans of the iconic Australian smoothies when they lived and worked in Melbourne. However, it was on their honeymoon that the newlyweds decided to bring Boost to Malaysia – heralding a return home for Soraya.
Boost offers a healthy alternative to fast food, which is encompassed in a brand perceived to be ‘cool’ by young consumers. The menu offers ‘Seriously Healthy’ and delicious smoothies, juices and crushes, all developed with the assistance of a nutritionist, all at least 98% fat free, with no added sugar and completely free from any artificial flavours or colourings.
Soraya explains that Boost is about more than a great-tasting product. “Boost is not just another juice bar – the brand is based is on the entire Boost Experience, which takes place every time a customer enters a store”. This is a combination of a fantastic product, served by positive and energetic people, in a bright and colourful store environment.
Soraya is determined to change the eating habits of ordinary Malaysians and persuade them of the need for healthy eating and exercise. As a keen athlete herself, (she runs, cycles, swims and kick boxes regularly) she is always encouraging her staff and customers to ‘love life’.
The first Boost store started juicing in June 2009 and has grown to 41 stores in Malaysia and 9 in Singapore. Expansion plans for 2015 continue to be exciting – with many more stores in Malaysia coming soon!